Rousseau Insurance Agency

For more than 65 years, we have built our agency on trusted relationships, practical advice, and a commitment to the communities we serve.

Today, that legacy continues with two third-generation leaders helping guide our next chapter. Matt Rousseau leads our personal insurance division, while Emily Pelletier leads our commercial insurance division.

Together, they are helping shape the future of the same agency the Rousseau family founded in Biddeford in 1959. Their focus is steady, disciplined growth across Southern Maine, strengthening relationships with clients, supporting local businesses and families, and building on the trust that has defined Rousseau for generations.

Sixty-five years in. Just getting started

Insurance has a way of getting set up once and then staying that way. The policy lines up with the life you had when you signed it, and unless something changes loud enough to make you stop and look, the coverage rolls forward as life keeps shifting around it.

A home in S**o that has gained real value over the last few years. Personal property limits that have not been updated. Liability levels that were set back when your assets looked different. An umbrella policy you have been meaning to ask about. Each of those affects how the coverage responds when something happens.

As an independent agency, Rousseau Insurance is not tied to one carrier. We can compare options across multiple companies and build coverage around where you actually are today. Your policy gets reviewed, not assumed.

If it has been a while since anyone has looked at yours with you, call our office at 207.282.7568.

A few weeks back, we shared that Rousseau Insurance Agency received the 2026 Liberty Mutual President's Award for Commercial Lines. We wanted to add some context to what that recognition reflects.

Liberty Mutual has been one of our top carrier partners for 13 years. A relationship that long gives our team a deep understanding of the carrier, and gives the carrier a deep understanding of our agency. Both of those translate into a better experience for the business owners we serve across York County, Cumberland County, and the rest of Southern Maine.

Emily Pelletier, one of our principals and Vice President of Commercial Lines, is part of why that partnership has stayed strong. She is a member of Liberty Mutual's Agent Advisory Council, a regional forum that brings independent agents from across the Northeast together for direct conversations with Liberty Mutual leadership. That seat at the table keeps Maine perspective in front of one of our most important carrier partners and brings real insights back to our clients.

Read the full story on our blog.

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Rousseau Insurance Agency Receives 2026 Liberty Mutual President's Award for Commercial Lines - Rousseau Insurance Agency For an independent insurance agency, the carriers we work with shape what we can offer our clients. The strongest of those partnerships take years to build, and they make a real difference in the coverage we can put in front of a business owner. Rousseau Insurance Agency has been one of Liberty Mutu...

We're excited to welcome Michele Tobias to Rousseau Insurance as our newest Personal Lines Account Manager. Michele has spent her career in personal insurance, working as an agent and office manager before joining our team.

A Gorham, Maine native, she is looking forward to building relationships with Rousseau clients and working alongside our agency.

Outside the office, Michele enjoys cooking, traveling, motorsports, and working in the yard. This summer, she is especially looking forward to time on the lakes with her family and their new boat.

Please join us in welcoming Michele to the team.

Happy Mother’s Day from all of us at Rousseau Insurance. Today we celebrate the mothers, grandmothers, mother figures, and caregivers who show up with love, strength, and care every day. We hope your day is filled with appreciation, family, and time spent with the people who mean the most.

It was a pleasure to come together last Friday to celebrate Debra Jarrell and her retirement!

Debra brought decades of experience in the insurance industry, along with a thoughtful and steady presence that has been valued by both our clients and our team. Her approach reflects a consistent level of care and professionalism, and she has played an important role in supporting those around her.

We are grateful for the knowledge she has shared and the consistency she has brought to her work. It was meaningful to take time as a team to recognize this milestone and her contributions to our agency.

We wish Debra all the best as she begins this next chapter.