Intermark Group

Intermark Group

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Intermark Group is a full service marketing firm with advertising, interactive, public relations, di

05/15/2026

Perfect brands aren’t always the most trusted brands. ☕️

From spilled coffee to sold-out chicken, some of the most memorable brand moments come from embracing imperfections instead of hiding them.

Our latest blog explores the psychology behind the “Pratfall Effect” and why authenticity, accountability, and vulnerability can strengthen trust and connection with consumers.

See how brands like KFC turned mistakes into marketing wins and what your brand can learn from it.

04/27/2026

Join us in celebrating our teammates’ birthdays, work anniversaries, and the moments that continue to shape our culture and community.

Here’s to the individuals whose passion and dedication keep us moving forward every day.

04/21/2026

AI is creating ads faster, but not necessarily better.

A January 2026 study from Columbia, Harvard, TU Munich, and Carnegie Mellon found that AI-created ads underperform, reducing trust and purchase intent, when people recognize AI involvement.

Even “This ad was created by AI” was the worst-performing disclosure in the study.

Join us on April 30 at 10:00 AM CT. Register here: https://bit.ly/41xPPYM

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101 25th Street N
Birmingham, AL
35203

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm