Streamworks

What Happens After a Website Visit? Retargeting the Visitors Who Leave

What Happens After a Website Visit? Retargeting the Visitors Who Leave Most B2B and nonprofit websites lose 98% of visitors on the first try. Here's how retargeting brings them back, with healthcare and fundraising examples.

The Difference Between Good Mail and Profitable Mail

One of the fastest ways to reduce direct mail return on investment is to treat your entire file the same. Segmentation is not about complexity. It is about relevance.

At a minimum, segmentation should consider:
• Recency of engagement
• Frequency of purchase or donation
• Geographic considerations

More advanced strategies may incorporate modeled likelihood scores or predictive analytics.

Segmentation improves:
• Response rate
• Average order or gift size
• Cost efficiency
• Long term value

It also reduces waste, which matters even more as postage and production costs rise. Mass messaging worked when mailboxes were less competitive. Today, relevance wins.