Core Agenda Inc.

According to the Nielsen research, Millennials are the least likely of each generation to use a local agent, preferring to go online to acquire a new policy, review statements, make billing inquiries, and file a claim. As a local agent, is your market engagement strategy for this segment up to the challenge of working around this trend in a sophisticated way? Let's chat. https://coreagenda.com

Market Segmentation for Small Businesses & Practices

No matter what the size of your business or practice, it is important that you put effort into understanding your market segmentation. Segmenting, at its most basic, is the separation of your customers and prospects into subgroups of customers with similar needs and preferences. By doing this, a business or practice can better tailor and target its products and services, as well as its marketing, to meet each segment’s needs. As a result, your marketing budget can be leveraged more effectively and efficiently.

The accompanying article from the Harvard Business Review, "What You Need to Know About Segmentation," provides a great overview to get your head around Market Segmentation.

https://hbr.org/2014/07/what-you-need-to-know-about-segmentation

What You Need to Know About Segmentation

Medical Practice Marketing

Success with a medical practice depends not only bringing in new patients, but retaining the ones that you have. In fact, it can cost 7 times more to acquire new patients than it does to make an effort to retain them.

When you think of marketing, you may focus only on the outreach aspects of this effort. In actually, what you do to engage patients is just as important. Five key areas to keep in mind for patient retention are:

1) Use appointment reminders and confirmations
2) Have a comfortable and welcoming waiting room
3) Market to your existing patients as well as to new patient prospects
4) Train your staff ot engage with each patient in positive ways
5) Use technology to improve each patients experience with you.

To learn more, take a look at this article on "Five Reasons Why Your Patient Retention Is Low"

Five Reasons Why Your Patient Retention Is Low Your patient retention starts the minute patients walk into your office, and it continues well after they leave.