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As a branding agency, we’re familiar with the ingredients for a great consumer brand. Check out these key brand components.

The Consumer Brand Development Process: A Quick-Start Guide The brand development process isn't as straightforward as you might think. Use this article and our infographic to help you get started.

Ready to get your brand back out there at a trade show? Read a bfw insider perspective on how things have changed—and how they haven't.

Today’s Trade Show: What’s Changed, and What’s Staying the Same As in-person shows ramp up across industry verticals, it’s important to understand how the game has changed—and how it hasn’t.

LinkedIn might have a lower reach than other social media platforms, but it can still serve as an effective asset. Read our tips on putting LinkedIn to use for reaching healthcare professionals and key decision makers.

Engaging Healthcare Professionals on LinkedIn: Strategies, Tips, and Advertising Methods With 706 million users, LinkedIn might seem like a small fish when compared to other social media platforms like Facebook, which boasts a lofty 2.7 billion users. But when it comes to your pharmaceutical brand, LinkedIn is a far more productive platform for professional audiences. Research has shown...

Creating a brand name & logo for a new drug is a deceptively complex task. In this article we explore how industry conventions, regulatory reqs, and context factor into name & logo creation. and

The Anatomy of a Logo: The Cornerstone of Any Pharma Brand The brand name What’s in a name? When it comes to a drug’s brand name (also called its proprietary name), the answer is a lot. Some of the pharma brand names you’re probably familiar with in the marketplace may seem arbitrary or bizarre, but there’s

Producing great content for your pharma brand's social media profiles is all about keeping it simple, relatable, and regular! Read part three of our four-part series here.

Pharmaceutical Social Media Part 3: Pharma Content Welcome back to our series on social media for pharma brands. Hopefully, part one and part two have provided some food for thought for choosing the best platform and optimizing your profile so that your audience will discover it. Part three will provide some suggestions

Senior art director Jon Berg provides a humorous anecdote about the difference between quote marks and prime marks.

Prime Marks vs. Quote Marks—Don't Quote Me | bfw Advertising Senior art director Jon Berg writes about his experience with his typography pet peeve—incorrect usage of prime marks and quote marks.