MJS Advertising

Search behavior just changed. Again.
U.S. Google searches per user are down nearly 20% year over year.
Not because demand disappeared.
Because AI is answering before shoppers click.
That means fewer repeat searches… and higher intent when they finally land on your site.
For Tier 3 dealerships, this isn’t bad news.
It’s a strategy shift.
If your SEM still looks like it did in 2024, you’re optimizing for behavior that doesn’t exist anymore.
We broke down what’s happening — and what smart dealers are doing about it.
Read the full breakdown here:
🔗 https://mjsadvertising.com/the-new-reality-of-automotive-search/

The New Reality of Automotive Search | Tier 3 SEM Strategy (2026) The New Reality of Automotive Search: Why Your Dealership’s SEM Strategy Needs to Evolve The data is pretty loud: American car shoppers are changing how they […]