Modern Chiropractic Mastery

Dr. Kevin Christie shares Episode 7 of the MCM Student Business Show, designed for chiropractic students and early-career doctors, and featuring a clinical segment with Dr. Mark King.

Dr. Christie explains how new associates can contribute to practice growth by building a referral directory, reaching out—with patient permission—to allied healthcare professionals to strengthen patient care and develop referral relationships.

Dr. King reflects on the evolution of his clinical confidence, from the certainty he felt after graduation, through the challenges of inconsistent outcomes, to the confidence he developed around age 40 through experience, mentorship, continuing education, and improved case management skills.

Also in this episode, Dr. Christie introduces the patient-adherence “Communication Triangle” and shares advice on evaluating associate opportunities, emphasizing the importance of aligning with a clinic’s philosophy and clinical approach to avoid long-term mismatches.

This is a must-listen episode for students and early-career chiropractors looking to build both clinical confidence and professional success.

https://www.modernchiropracticmarketing.com/podcasts/483

Dr. Kevin Christie shares an audio-only webinar from a chiropractic business summit on improving the patient experience by distinguishing service from hospitality.

Service is the technical, efficient delivery of care, while hospitality is how the experience makes patients feel through emotional connection and going beyond expectations. Dr. Christie notes great hospitality can overcome service mistakes, but great service rarely fixes poor hospitality, citing Danny Meyer’s Setting the Table.

Dr. Christie outlines hospitality examples such as personalized greetings, tours, gifts, thank-you notes, Bonjoro welcome/birthday videos, condolences, and follow-ups. Using Joey Coleman’s eight phases, he emphasizes the “affirm” period before the first visit, the initial “activate” visit, celebrating outcomes at re-exam/discharge, and recognizing advocates via reviews and referrals.

The podcast concludes with a practical action plan, encouraging practices to evaluate their current patient experience and prioritize improvements in both service and hospitality.

https://www.modernchiropracticmarketing.com/podcasts/482

Dr. Kevin Christie interviews Dr. Audra Lance, a Nashville-area chiropractor and owner of a cash-based clinic in Brentwood that treats high performers with longer appointments and individualized plans using techniques like DNS and ART.

Dr. Lance shares her path from graduating National University of Health Sciences in 2013 to opening a practice immediately, including early financial hardship, slow growth, and building through mentorship, shadowing, certifications, and authentic community networking. She explains how word-of-mouth led to working with pro athletes and entertainers, and offers guidance on treating recognized clients professionally with flexibility and without being starstruck.

The conversation covers the realities of cash practice scaling, clinical competence alongside positioning and marketing, associate vs. owner career paths, leadership and reinvestment in team benefits, and rebranding.

https://www.modernchiropracticmarketing.com/podcasts/481

Dr. Kevin Christie shares AI updates for chiropractors, outlining tools and practical uses he’s testing and recommending.

Dr. Christie highlights Perplexity for answering clinical questions and pulling reputable research, then describes using Claude (including Claude Cowork as an AI agent) to turn call notes into written action plans and to convert research into PowerPoint presentations. He explains how Google’s paid Gemini integrates with Google Drive and Google Slides, including a “beautify this slide” feature to improve slide design.

Dr. Christie also suggests using AI chat tools to research and build community outreach lists (gyms, trainers, yoga studios, attorneys, doctors) based on a clinic’s target audience. Finally, he discusses AI phone answering for clinics as something to watch, but remains cautious and prefers a human touch, possibly using AI after hours.

https://www.modernchiropracticmarketing.com/podcasts/480

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the concept of professionalism in chiropractic practice. He challenges listeners to reflect on their own definitions of being a "pro" and what it truly means to elevate their practice to the level of excellence seen in other professions.

Dr. Christie shares key insights on the mindset and behaviors that differentiate amateurs from professionals, emphasizing the importance of showing up consistently, managing emotional challenges, and taking full ownership of one's practice. He discusses the value of setting high internal standards, the significance of mentorship and coaching, and how accountability can transform practice outcomes.

This episode is a call to action for chiropractors to embrace their professional identity, invest in their growth, and foster a culture of excellence that benefits both their practices and their patients. Tune in for a thought-provoking discussion that will inspire you to take your practice to the next level!

https://www.modernchiropracticmarketing.com/podcasts/478