Lamark Media

We’re back and ready to move! 👟

Lamark’s 3rd Annual Step Challenge has officially kicked off, and the competition is already heating up. Step counts are climbing, routes are getting longer, and the race for this year’s prizes is on. 🏁

Let the challenge begin!

One of the biggest questions around agentic commerce is trust. If AI agents are negotiating and buying on behalf of users, what prevents outcomes that are irrational, exploitative or misaligned?

The answer is governance.

Agentic commerce is a structured environment where selection is determined by reliability, pricing logic, fulfillment performance and alignment with the buyer’s mandate.

This shift changes how brands compete and how selection happens. We explored this in detail in our latest article, including what this means for e-commerce teams and marketers.

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How Agent-to-Agent (A2A) Shopping Governance Works Many questions surround the potential pitfalls of agentic commerce. Most can be answered by understanding the frameworks that govern A2A shopping.