SAMA Labs

Stop thinking like a marketer. Start thinking like an operator.

At SAMA University, we teach the skills that separate campaign managers from business builders. Learn how to connect creative, media buying, retention, analytics, and profitability into one growth engine.

Whether you’re just getting started or scaling brands, our goal is simple: help you make decisions that drive revenue—not just metrics. 👉👉 Comment SAMAU to get the application sent to your inbox.

🚀 Think bigger.
📈 Execute smarter.
🧠 Learn to operate.

Most brands are scaling Meta ads the wrong way because they don’t understand the difference between ABO and CBO.

ABO gives you more control for testing audiences and creatives.
CBO lets Meta automatically push spend toward winners for scaling.

Knowing when to use each can completely change campaign performance, CPA efficiency, and scaling potential.

In this video I break down:
• When to use ABO
• When to use CBO
• Common mistakes brands make
• The framework we use to test → optimize → scale

If your ads feel inconsistent, this is probably one of the first things to fix.

One of the easiest wins in almost every Klaviyo audit we do?

Better segmentation.

You’d be shocked how many brands are still blasting their full list with zero engagement filtering.

No 30-day engaged.
No 60-day engaged.
No 90-day engaged.

Then they wonder why:
• Open rates tank
• Click rates fall
• Revenue gets inconsistent
• Deliverability declines

Sometimes the fix is not “better email design” or “more campaigns.”

It’s basic account hygiene.

Segment smarter.
Send cleaner.
Print more revenue.

If your Klaviyo account hasn’t been cleaned up in 6+ months, start here.

Most brands don’t fail at ads because the platform “stopped working.”

They fail because they make the same 3 mistakes over and over:

1. Scaling spend before they have enough signal
2. Expecting every channel to do the same job
3. Underinvesting in creative volume

Good media buying can’t fix bad structure.
And scaling gets a lot easier when your funnel is built with intention.

If you’re spending money on ads and growth feels inconsistent, chances are one of these is happening inside your business.

Follow for more no-BS growth insights for eCommerce brands.