Perkins Law - Brand Protection

🛡️ When was the last time you audited your intellectual property?

Most business owners review their financials every quarter. The same is rarely true for their IP portfolio.

That gap is where exposure builds. A logo registered under the wrong owner. A trademark that has fallen out of use. A copyright never registered. A trade secret with no agreement protecting it. A domain or social handle that drifted from the brand.

📋 An IP audit identifies what IP assets your business has, which IP assets are protected and which are not, and what needs to be done to secure your rights. It is the difference between knowing your portfolio is secured and assuming it is.

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Perkins Law - Brand Protection

💡 Did You Know? You can reserve your national trademark rights BEFORE you ever sell a single product. 🔒🛡️

Under Section 1(b) of the Lanham Act, 15 U.S.C. § 1051(b), you can file an "Intent-to-Use" trademark application as long as you have a "bona fide intention" to use the mark in commerce in the near future. ⚖️

If your next brand is on the drawing board, get your trademark application in early to reserve your rights. The law does not reward waiting. 🚀

Perkins Law - Brand Protection | Boca Raton, FL | BrandProtection.Law
📞 (561) 467-4001
Get Your Brand Armor On!®

“LA is simply amazing! She thoroughly explained the trademark process and the inherent challenges. She is patient, spoke in an easy to understand manner and quite pleasant. I would totally recommend you consult LA for your trademark and protection needs.”

Hire counsel who is committed to your success. That is the standard here at Perkins Law - Brand Protection. ✨

Results may vary.

Perkins Law - Brand Protection | Boca Raton, FL | BrandProtection.Law
📞 (561) 467-4001
Get Your Brand Armor On!®

Did you know your trademark rights can follow your brand into the digital marketplace — including NFTs? 🖼️

In Hermès International v. Rothschild, 590 F.Supp.3d 647 (S.D.N.Y. 2023), a federal jury found Mason Rothschild liable for trademark infringement, dilution, and cybersquatting after he created and sold a series of NFTs called "MetaBirkins" — digital images of fur-covered Birkin handbags. The jury awarded Hermès $133,000: $110,000 in profits from the NFT sales, plus $23,000 for cybersquatting on the metabirkins.com domain. Judge Rakoff later issued a permanent injunction.

A famous mark's protection does not stop at the physical product. Under 15 U.S.C. §§ 1125(a) and 1125(c), the same likelihood-of-confusion and dilution principles can reach digital goods.

A modern brand-protection strategy treats the digital footprint as part of the asset, not an afterthought.

Get Your Brand Armor On!®

Perkins Law – Brand Protection | Boca Raton, FL | BrandProtection.Law