TheeDigital Boston

Knowing how to choose an SEO company can be the difference between a surge in organic traffic, better ranking, and increased conversions or a decrease in organic search ranking.

We've even seen clients come to us after a previous SEO agency implemented blackhat techniques and the website began disappearing from Google search results.

A good search engine optimization campaign is a necessary marketing requirement for every business. Unfortunately, the search engine market is difficult to tap into, since every business wants to show up at the top of the results for their keywords.

In order to have a presence online, a business needs to invest in an effective online marketing campaign with a company that can produce results.

Selecting the right SEO company can be a daunting task, especially with the number of emerging SEO firms.

Here are some things to look for and consider when choosing an SEO company.
https://www.theedigital.com/blog/how-to-choose-your-seo-agency

We all want our website to impress potential customers and stand out from the crowd. However, some web design trends intended to make a site unique actually hurt the customer's experience. Let's face it, it doesn't matter how good your site looks if it does convert visitors into customers. Just because something is new, doesn't mean it's necessarily right for your site.

Here are 5 web design trends that you should avoid and why!
https://www.theedigital.com/blog/5-web-design-trends-avoid

High traffic on your website doesn't always equal a high conversion rate. You could invest time and money in quality SEO, backlinks, creative content, and a mobile-friendly design, but still, come up short when it comes to converting leads.

Your website is seeing plenty of traffic, but your phone is not ringing. Why is this happening? There are several reasons why your visitors leave a website before converting.
https://www.theedigital.com/blog/website-strong-hook

Google recently announced a major update in their ranking algorithm and how they rank websites in their search results pages. Mobile functionality, content relevancy, and site security are still going to play a major role in where a website ranks. However, Google now wants to give a higher ranking to the websites offering the best user experience. That's why they have launched the Core Web Vitals. Which is a group of metrics designed to measure a website's interaction capability and user experience. Google will be using these new metrics to update website rankings.

To help you get a jump start on this new initiative, our digital marketing team is sharing everything you need to know about Core Web Vitals. We'll also share how you can improve your metrics to increase your search rankings and provide the best user experience.
https://www.theedigital.com/blog/core-web-vitals

Many people think that once they've designed and built a website they don't need to do anything else. However, websites need regular and continuous maintenance and redesign. At a minimum, a website should load and display content properly, but to ensure positive user interactions a website must display information clearly and in an interesting way. In the age of immediate gratification, it's essential that your website is up to date, not only in its look and feel but also in its functionality.

Your website is often the first impression a potential client or customer has of your business, and while they may not notice if your website is up-to-date with the latest web design trends, they will definitely notice if it's sluggish, stale, or relying on obsolete features. It's not just clients who will notice if you need an update - many of the things that turn away prospective clients can also tank your search engine rankings which can make growing a business even harder.

Not sure if it's time for a website redesign? Our web design agency is sharing how to know when your website is due for a redesign.
https://www.theedigital.com/blog/how-do-you-know-if-your-website-is-due-for-a-redesign

This isn't another "Is SEO Dead?!" article. We know it's not dead, and so should you.

But search engine optimization has evolved a lot over the past few years, leaving some old techniques to die. If you were using these tactics and your SEO efforts started falling flat, it might be tempting to declare SEO dead.

But the problem isn't SEO, it's you.

Ok, that was harsh. It's not you, it's just your approach to search engine optimization.

Let's talk about how SEO has changed and why it's definitely not dead.
https://www.theedigital.com/blog/seo-isnt-dead