Urmari barnii

REBRAND

09/21/2024

This has been a tough four-month transition. Rebranding took money, time, and deep thought. In the end, I followed my heart and went with what I believe will make this brand go worldwide. I know a lot of you aren’t familiar with the name and may not even know how to pronounce it—that’s intentional. I’m aiming for rare, for different. I want to stand above the average. We’re putting my city, Boston, on the map.

My goal is to unite people, no matter what, and inspire them to keep chasing their goals and dreams, to keep making money, and to support their families—that’s what being a real boss is about. There will always be people who hate or criticize what you do, and that’s fine. Without hate, there’s no motivation. Those who are with me are with me; those who aren’t can watch from a distance. Thank you for understanding. Now let’s get to work🌟