True Tickets
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True Tickets is a secure digital ticket delivery service for Tessitura member organizations.
06/03/2026
Great conversations at Boston Tech Week's The Investment Game, hosted by HubSpot for Startups.
One theme stood out throughout the discussion: AI is now part of every startup conversation. Whether you're building an AI company or not, founders need a clear perspective on how AI is changing their market, products, and opportunities.
We also explored what helps companies grow: strong teams, disciplined ex*****on, and unique market insights that create lasting advantages.
Thank you to HubSpot for Startups, Boston Tech Week, Emily Bennett of Andreessen Horowitz (a16z), Alex Dunn of Cephable, Caitlyn Truong of Zengines, and everyone who joined the conversation.
We're proud to have had our CEO, Matt Zarracina, represent True Tickets on the panel.
06/02/2026
🎟️ We’re excited to partner with American Repertory Theater (A.R.T.) to bring a more seamless and accessible digital ticketing experience to audiences in Cambridge.
Starting with Black Swan this month, A.R.T. patrons will benefit from:
✔️ Secure mobile ticket delivery
✔️ Password-free ticket access
✔️ Dynamic QR codes to help prevent fraud
✔️ Easier ticket sharing and entry
✔️ Real-time audience insights through Tessitura
Together, True Tickets and A.R.T. are helping create a more connected experience from purchase through performance. 🎭
True Tickets' CEO & Co-Founder Matt Zarracina lives nearby and already took the opportunity to enjoy the easy patron experience attending Black Swan last weekend- pictured here!
Read the full announcement: https://hubs.la/Q04jcX2f0
At Center Theatre Group, ticket sharing was already happening. The challenge was visibility into who was actually attending.
In this webinar clip, CTG explains how True Tickets helped transform shared-ticket guests into known audience relationships through secure ticket delivery and deep Tessitura integration.
✔️ Nearly 17,000 households received shared tickets
✔️ More than 12,000 new CRM records revealed
✔️ Improved fraud prevention and operational control
✔️ Easier mobile access for patrons
Because every shared ticket is an opportunity to build a lasting audience relationship.
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