Refine and Focus

Bad outputs stem from poor inputs. If your customer insights are inadequate, it will result in flawed product, branding, marketing, messaging, advertising, business strategy and even business model. To avoid failure, it's crucial to conduct customer research effectively and accurately.

In our last Livecast Purnima Thakre shared 5 common Customer Research mistakes and ways to avoid them - https://www.refineandfocus.com/post/customer-research-do-it-right-please-and-thank-you

Customer Research - Do It Right. Please and Thank You. Bad outputs stem from poor inputs. If your customer insights are inadequate, it will result in flawed product, branding, marketing, messaging, advertising, business strategy and even business model. To avoid failure, it's crucial to conduct customer research effectively and accurately. Here are 5 co...

Asking right (and interesting) questions and having great conversations are art and science. Some people just know how to do it right. Our 3 friends and 3 of the most brilliant aviation and innovation strategists Ravi H. Singh, Chris Fernando and Basil Yap are a few of those people.

They made it so easy for us to share our thoughts and experiences on innovation, community, curiosity, learning and everything in-between and beyond in this latest episode of No U-Turn Podcast.

Listen in to enjoy and understand why we love what we do and how we do it. And also to know what to watch next on TV when you can't seem to find anything to watch. Yes! They covered it all. :)

https://podcasts.apple.com/us/podcast/episode-31-a-passion-for-community-and-innovation/id1536994324?i=1000579220635