Mom Bomb

Today was a crazy day that ended with a bang.

I texted my oldest daughter Maddy something hopeful about the next six months — and this is what she sent back.

I don’t usually share something this personal here. But my company is about moms, and it’s built for every mother who’s been told she couldn’t, that she was crazy, that her vision was too big or too soft or too much.

Eight years bootstrapped. Eight years of deferred salaries, of doors slammed, of people telling me a brand that gives 100% of its profits to charity wasn’t a real business. Eight years of my kids watching their mom keep showing up anyway.

And somewhere along the way, my daughter was watching. She saw it. She named it. And she reminded me that even if we never reached the destination, the journey itself was worth it.

That’s the thing I want people to understand about what we’re building.

Mom Bomb isn’t a bath and body company that happens to give back. It’s a network of care.

And a network of care works in both directions:

When you’re down, someone reaches in and picks you up.
When you’re up, you reach back and pick someone else up.

That’s it. That’s the whole model. That’s the whole point.

Mothers in crisis don’t need a hero. They need a hand. And the women who’ve already climbed don’t need a pedestal — they need somewhere to put what they’ve learned.

Maddy, baby — yes. We’re doing it. 💗