Essential Design

Essential Design

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Essential Design, Part of PA Consulting, creates innovation strategies that inspire change.

02/25/2022

Check out February's "Essential Design Update" for business and innovation highlights from us and our partners.

In this issue:
• Giving HVAC a second wind
• Lab-cultivated fish
• The trading desk of the future
• Innovating for the Norwegian Ski Federation
• We're hiring!

Read it online here: https://bit.ly/3IlScmf

Redesigning the Rowing Machine at Hydrow 08/18/2021

How would you redesign the rowing machine? The CEO and founder of Hydrow, Bruce Smith, talks with Scott Kirsner about his vision and the team he put together to make it happen. Take a look: https://bit.ly/3z3CQy3

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Redesigning the Rowing Machine at Hydrow CEO Bruce Smith discusses how his team designed Hydrow, an at-home alternative to traditional rowing machines with live content and leaderboards...

6 Key Factors Behind the Explosive Growth of Connected Fitness 07/29/2021

From couch potatoes to olympic medalists, digital technology is making fitness more accessible to all. https://bit.ly/3j2MxpJ

6 Key Factors Behind the Explosive Growth of Connected Fitness On a recent episode of the Design Museum Everywhere podcast, David Knies joined the hosts to interview Hydrow CEO and Founder Bruce Smith about the Connected Fitness boom. Here are a few key learnings from the conversation.

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