We Make Heart

Anti-Gift Guide Day 3

Day 2: No notes!!

Our Founder, Thomas O’Connell, writes about rediscovering the joy of creating for its own sake in our newsletter, Inspo From Out There.

Read at the link in our bio.

We have enjoyed a very broad strategic and executional relationship with .

We partnered with their external and internal creative teams to launch 14 product lines deployed across 70+ markets globally, with everything designed to be modular and re-skinnable.

Our Case Study: Puma Jamming

Envisioning & Defining:
We always start by outlining the brand's Timeless Brand Truth and Timely Cultural Opportunity. We do this through a Cultural, Business, and Market brand audit with interviews and competitive analysis. We believe when these two statements come together, we achieve the brand's core objective for creative strategy.

Defining an Objective:
Once we identify the Timeless Truth and Timely Opportunity, we define our objective. For Puma Jamming, this was to Build an emotional connection by deconstructing the technical experience.

Creative Concept & Strategy:
We translated bespoke to retail and detailed an experience that felt unique and special, while maintaining the grandeur of a global brand.

Our success with Puma brought technical stories to life in an emotionally relevant way, activating across Design, Innovation, Prototyping, PR, Collaborations, and Branded Retail Experiences.