Solicited Advice Co.

"Is it just me, or are my posts not performing as well as they did in the past?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
"I saw a big drop last week? What's going on?"⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
SO before we all start panicking or blaming the algorithm...here's what we know: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
There's been no change to Instagram's algorithm so we can't blame the algorithm (sorry!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Here is our hypothesis: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
A natural dip in engagement is pretty usual around a new feature release like Reels. One because the new content type is competing for attention. Two because they will have added in changes to algorithm for Reels. A lot of people are experiencing the same.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
But also with the fires on the West Coast of US people might be otherwise occupied and not engaging as much (we saw a similar thing here in Australia at the start of the year, and again when COVID first broke out and got really serious).⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
What do you think? Have you seen a dip in your organic engagement?

HEADS UP: WE HAVE AN OPENING FOR A NEW SOCIAL MEDIA & PR CLIENT! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Have you been thinking about outsourcing your social media for awhile now, but haven't found the right person?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You're in luck!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
We just had (1) opening in our client roster for either partial or full social media management and PR services. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
This can include: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
- social copywriting⠀⠀⠀⠀⠀⠀⠀⠀⠀
- IG strategy ⠀⠀⠀⠀⠀⠀⠀⠀⠀
- content design⠀⠀⠀⠀⠀⠀⠀⠀⠀
- community building⠀⠀⠀⠀⠀⠀⠀⠀⠀
- full and indepth reporting⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀..and so much more!⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Ready to level up your business? Send us a note at [email protected] to claim your spot!

Messaging is your mission. Sometimes what you say isn't as important as how you say it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
How confident are you in the efficacy of your social media messaging?

Let's talk about EVERGREEN CONTENT. 🥬⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Evergreen content is essentially timeless and include pieces of content or offers that folx will find helpful regardless of time of year *I shared some examples of this content in our stories today*⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So why go evergreen?⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
📱You'll have a consistent stream of content to promote - anytime. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
📱When done well, it ranks very well in organic search/SEO. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
📱Consistent traffic. People will always search for your content, so you’ll always get traffic.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
📱Savings on time and energy. Once you post your evergreen content, it’ll remain relevant for years. Thus, you don’t need to break your back typing up tons of content per week.