AMCP Studio

The density of Ming’s work truly brought us tons of joy.

Client/ Hermès Taiwan

Project/ 2023 Autumn Window

Design & Curated/ AMCP Studio

Production/ AMCP studio

Photography/ HAN Studio

Step into the world of Hermès, where every window tells a story—a story of magic and wonder, brought to life by the artistry of the greatest magicians. Imagine the delight of discovering a rabbit emerging from an empty hat, or witnessing scarves dance in the air with a life of their own.

We employ velvet curtains and brass accents to evoke a vintage ambiance, complemented by a backdrop of intricately carved hardwood to add a theatrical flair, setting the stage for the moment of wonder. As the shoes walk on their own and the scarf gracefully dances in the air, the enchanted curtain ascends. Bathed in soft, magical light, the mannequin appears to float effortlessly, suspended in mid-air by the magician‘s power. Our aim is to transport viewers back to the enchantment of childhood, where the allure of magic and the mysteries of the unknown first captured our imaginations - a sentiment we hold dear.