Coherent Path

The past year has been a story of struggle and adaptation for many retailers.

Now they’re coming out the other side, and things are looking up.

But at the beginning of the past year’s events, many retailers were scrambling to figure out how they were going to survive without the in-store element of their business.

Some were well-equipped for the challenges they faced, but others struggled more than most - some even went bankrupt.

What is the difference between these two results?

According to Doug Stephens, the retailers best prepared for the events of the past year were the ones that disrupted themselves by choice before they faced external obstacles.

Whether it be moving to a more model or increasing their online presence, brands like • Nike • are always doing something to disrupt themselves so they are better prepared for challenges that may come their way.

In this episode of Coherent Thoughts, host James Glover and guest Doug Stephens discuss:
- Doug’s new book, Resurrecting Retail
- Retail’s rapid transformation over the past year
- Why Amazon.com may be its own worst enemy
- Helping customers with product discovery
- Predictive vs. reinforcement-based analytics

Link to the full episode: https://podcasts.apple.com/ca/podcast/coherent-thoughts-podcast/id1533816271?i=1000524081955