Nick Fisher

One of the weirdest hiring lessons I've ever learned had nothing to do with hiring.

It started with four letters.

INTJ.
INFJ.
ENTP.

When someone suggested putting Myers-Briggs on our careers page, I thought...

*"That's going to scare people away."*

Turns out, it did.

The wrong people.

And it attracted exactly the kind of people we wanted.

That's when it clicked for me.

Marketing isn't just about copy.

It's about identity.

The symbols, labels, and language you use tell people, *"This is for someone like you."*

Most people think attraction starts after someone applies.

It starts the second they land on your website.

Hiring is marketing.

The best candidates don't just find you...

They feel like they belong before they ever click "Apply."

Watch the full video on Youtube now

Apparently my approach to hiring is a little... too deep. 😂

I tried uploading it into Delphi so it could share my genius with the world, but somewhere along the way I think I broke it.

To be fair, talent acquisition is one of my favorite topics, and once I get started... I tend to go down the rabbit hole.

So Audrey and I decided we'll just break it down ourselves.

We call it **The Growth Model for Talent.**

Every time I hire someone, there are **3 things** I look at before anything else.

1️⃣ Aptitude over experience.
2️⃣ Time tracking that actually tells you who's creating leverage vs who's staying busy.
3️⃣ ...you'll have to wait for tomorrow's full video drop. 😉

If you're building a team, this one might change the way you hire forever.

One of my favorite things about Oren...
..is that he quietly destroys certainty.

Not confidence.

Certainty.

You tell him,

"We've figured out our content."

He asks a question.

You tell him,

"This style always works."

He asks another question.

You tell him,

"The algorithm changed."

He smiles.

An hour later you're questioning assumptions you've held for years.

That's an incredibly rare skill.

Most experts give answers.

The best ones change the quality of your questions.

That's why Oren is coming to Boulder.

Not to teach you YouTube.

To teach you how to think about attention.

And once you understand attention...

The platform almost stops mattering.

Private look…🫣🤫

As a creative, the space I’m in matters more than I probably give it credit for.

So today, I wanted to welcome you into mine.

Mi casa es su casa. 🤝

Full tour on YouTube

Ryan has accidentally built the best business podcast on the internet.

Which is unfortunate...

Because now I have to compete with all the people stealing ideas from it.

Honestly, I preferred when nobody knew who he was.

Now he’s coming to Boulder. I guess we’ll have to share.

DM me “RSVP” to see him

If you’re trying to go from 0 to 1, I honestly think you’d be crazy not to use the tools that give you the biggest head start.

Too many people spend months trying to build the perfect setup before they even have a customer.

I’ve done it.

It’s a great way to stay busy without actually moving.

The founders who get there the fastest usually aren’t building everything from scratch.

They’re finding the platform that lets them move the fastest.

Especially if you’re trying to build a business without spending months piecing together software.

Could you build it somewhere else?

Sure.

But when you’re going from zero to one, speed matters more than perfection.

Get the business working first.

You can always rebuild it later.

I’m like the Kawhi of marketing… 😂

When’s the last time you actually sat down and funnel hacked someone?

It might seem like a waste of time, but every time I do it I walk away with at least one new idea. A better affiliate flow. A smarter checkout. A cleaner upsell. Something I can test.

That’s the game.

Because I don’t know about you, but I want to be the best at what I do.

This time I picked up a few new affiliate strategies… and I might’ve found a way to beat the Lakers too. 😏

Go Clippers. 🏀

Watch video on YouTube

Shhhhhh... 🤫

I definitely DIDN'T just jailbreak a funnel.

You all know me...

Would I really do something like that?

Actually... don't answer that. 😳

What you do know is that I love learning from people who are crushing it just as much as I love building new things.

Do we steal?

No.

Do we study, reverse engineer, and get inspired by great marketing?

Absolutely.

And just because this little jailbreak might lead to what I can only assume will be millions in affiliate credits from my X post... doesn't make it any more suspicious. 😂

The full-funnel hack drops tomorrow.

Until then... go show my X post some love 😂