DELVE

Should you be obsessed with *all* your customers?

Not really, according to DELVE President, Anton Lipkanou. Some of them make you a lot of money, some of them make you a little money, and some actually cost you money.

Each type of customer should be addressed differently in a marketing funnel optimized for *profit.*

For more details, read his full article : https://hubs.ly/Q020SgxP0

As a marketing leader, your goal is to drive more RoAS, revenue, and growth. To achieve it, you need to be obsessed with your customers and provide them with more personalization, value, and frictionless interactions.

So how do you become customer obsessed? According to DELVE CEO and Founder Greg Sobiech, it starts with mastering first-party data and taking ownership of the entire customer experience. This means stepping into the Chief Digital Officer role and taking a crawl-walk-run approach to marketing transformation.

In his article, "The Chief Digital Officer, First-Party Data, and Customer Obsession: 3 Keys to Marketing Success," Greg breaks down these key concepts and provides actionable tips for boosting marketing performance. It’s a must-read for digital marketing leaders looking to answer the call for better business results. Check it out here: https://hubs.ly/Q01Zgsz30

Now that standard Universal Analytics properties have not been processing data for almost a month now, it's high time you master 4.

Wondering where to start? DELVE Web Analyst Karina Kondratieva has prepared a tip sheet with her top 5 recommendations for getting on the best path to making the most of 's cutting-edge features and capabilities.

Download it here: https://hubs.ly/Q01Z6VWZ0