Jade Media

I love when digital marketers and products lean into contextual marketing. It’s tried and true. It feels like seeing and ad + advertorial in a magazine! I hope this was an intentional placement from and if so, I wonder what they are calling it and how they are selling it. Also is brilliant is leveraging all the awareness from their reunion to cast in a Drive-In ad with This is what I’d love to see from more platforms and brands. It’s a way to be in conversation with the zeitgeist in a way that is not overbearing and that people actually like. It also signals that you are paying attention to the same things your target audience is paying attention to

I empathize with creators who get that first taste of social media money and start making more content for brands. As a creator, it takes work to create a balance between commerce and creativity. Especially when you’re now a content creator, a creative director for a branded content studio, and a sales person. There’s so much money to be made in the creator economy, so I’ll NEVER hate on anyone getting to the bag on these apps. These app are paying creators a tiny fraction of what they make from advertisers. I love that TikTok shop has created new revenue opportunities for people to make money outside of just views. However, the incentive to sell things is greater when it’s rewarded by the algorithm and your bank account.

There is so much ingenuity in this world begging to be brought to life through the creative genius of women. I’ve been lucky to see so many women alchemist their visions into reality but I’ve also seen women who have let their ideas die on the vine because of confidence. I’ve definitely been that woman before but I’ve been making an effort to honor the ideas that want to come through me and that I want to be made manifest through me. So much of our world could be enhanced by the vision and imagination of women who are looking to help us solve real and existential problems