AVP

If you build a DAM, will they come? Not necessarily.

It’s often too easy for people to stick with old habits, even after the new system has been launched. If you have checked all of the items listed above and the new system is still not getting traction, look closely at how you are managing the transformation.

Successful adoption hinges on change management, requiring both top-down communication from leadership and bottom-up user enablement.

It is critical that leadership communicates the purpose behind the DAM system—what problem it solves, what benefits it will bring to the organization.

But understanding the broader impact isn’t enough. You need to bring users into the conversation so they can understand not just the benefits to the company, but to them personally. They will need to clearly understand the process changes asked of them and the reasons behind these changes. And they will require support as they adjust to new practices.