BareMade Studio

You know that annoying objection you get when you’re chatting it up with a potential client and they say “I thought this was way cheaper.”? Or maybe just feeling like you’re not getting a lot of ideal clients knocking at your door? What gives?! You’ve got your prices on your site, and doing to sell your services.....Yeah, this means you’ve got LOW brand equity.
🗣When someone jumps on your website, and its giving off the all the cheap vibes and attracting folks who can’t afford you...you’re NOT in alignment with your ideal people.
Yeah, your offerings are super valuable, but how will they know this if your DIY website isn’t playing on your team?
It might be time to address that value conflict and get your website strategy, visuals and brand identity up to speed.
This is how you gain (and maintain) that brand equity: by visually aligning the value of your site to the value of your offerings.