Campfire

Tudum is Netflix's biggest fan event. Tudum 2025 streamed live from the Kia Forum in Los Angeles, featuring performances by Lady Gaga, comedy, and exclusive reveals with Netflix's biggest talent.

Our challenge was to create an Immersive Red Carpet Experience designed to spread on social well beyond the event itself. We like to say that if it’s not designed to be shared, it’s not fully designed.

Campfire developed a 20,000 sq ft Immersive Red Carpet where superfans, creators, talent, and VIPs could step into Netflix's biggest worlds: Stranger Things, Squid Game, Wednesday, One Piece. Every environment was built for capture and sharing as much as for the in-person moment.

The entire space was engineered for content creation. Clear sight lines, layered moments, multiple entry points. No matter how long someone spent, they left with something worth posting. The most effective experiences don't end when you leave. They scale through what people share during and after.

The results spoke for themselves. trended globally and became part of the on-platform show itself. Engagement was powerful enough that Netflix stock saw a bump immediately following the event. The space eventually transformed into a 1,300-person after party, keeping the energy alive long into the night.