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So excited for this one! Ashley Couch is the founder of .life a design brand rooted in the belief that furniture should feel as good as it looks — and improve with time. Driven by a lifelong obsession with comfort (and a childhood back injury that made it non-negotiable), she has spent nearly two decades shaping spaces across hospitality, architecture, and interiors, including as Global Head of Interior Design at WeWork. couchcouch distills that experience into a more personal, material-driven practice, debuting with the STAK: Proto Edition lounge chair — made for life, proudly made in NY.