Prosper Digital TV

In collaboration with NYC Emergency Management (NYCEM), Prosper Digital TV created multiple video assets for a campaign promoting NotifyNYC, the city’s free notification system for emergencies and planned events.

The campaign was designed to reach New Yorkers where they consume information—before, during, and after critical events. It was launched across a broad mix of media, including TV, digital, out-of-home (OOH), radio, and social platforms.

Part 2 of the campaign features the two final commercial spots:

Major Event
The first story follows two friends exchanging text messages about planning a get-together. After receiving a NotifyNYC alert about a half-marathon, they quickly changed plans—turning a potential disruption into a fun outing.

Power Outage (Blackout)
In the second video, a dinner party is interrupted by a power outage in the area. A NotifyNYC alert helps to keep everyone informed—proving that even unexpected moments can spark inventive solutions with the right information.

Our team also developed a supporting case study video that provides an in-depth look at the creative approach, production process and overall outcomes of the campaign.