Future Buffalo Website Design

The world of behavioral design uses a very smart framework called "Influence Maps."

The idea is simple: outline the steps people take to engage with, learn about, and form opinions/take actions around a problem-space. Then, figure out where and how you can have the most impact to positively nudge those behaviors.

Marketers can, I believe, use this same framework to great effect. My latest post: https://sparktoro.com/blog/influence-maps-the-best-marketing-framework-youve-never-heard-of/ looks at how to do this, shows a few examples, and walks through ways to get the data (don't worry, it's not that hard!).

2021 Marketing Trends: Here’s What Nobody is Talking About Marketing trends change every year, but there are a few being ignored. Here's what you need to know to succeed in 2021 and beyond.

Cory Doctorow

Arizona AG

is suing Google for lying to its users about location privacy, tracking them even after they opted out. A newly released set of unredacted Google records are explosive evidence of the company's deception

Updated Redacted Google Complaint Record Date Fri, 05/21/2021 - 12:00 Record(s) Complaint (redacted).pdf1.33 MB Berlin_Exhibit_69.pdf2.34 MB Berlin_Exhibit_70.pdf808.98 KB Berlin_Exhibit_71.pdf1.97 MB Berlin_Exhibit_72.pdf2.08 MB Berlin_Exhibit_202.pdf1.28 MB Berlin_Exhibit_203.pdf749.14 KB Berlin_Exhibit_210.pdf116.37 KB Berlin_Exh...