plot twist entertainment

In case you missed it…. Our Emmy win here!!

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“Bidding for authentic, creative integration for already popular shows becomes as expensive or more expensive for brands than just financing an original show on their own to connect with a viewer on their own terms. It’s often compared to renting v owning. Why rent someone else’s space where you have little control when you can invest in bespoke content for your audience and own your place in culture?” Mike Ferry
Plot Twist Entertainment

https://www.thedrum.com/news/2021/05/25/why-brands-l-oreal-are-creating-their-own-tv-shows? #

Why brands like L’Oreal are creating their own TV shows L’Oreal is the latest brand to experiment with producing a TV series – but can they convince commercial broadcasters and streaming platforms to air it?

As streaming video has gained in importance during the pandemic, advertisers have put more focus on Hollywood-level branded content as a way to reach viewers.

https://www.nytimes.com/2021/03/23/business/media/branded-content-movies.html

https://www.nytimes.com/2021/03/23/business/media/branded-content-movies.html

With Fewer Ads on Streaming, Brands Make More Movies As streaming video has gained in importance during the pandemic, advertisers have put more focus on Hollywood-level branded content as a way to reach viewers.