Perry Dasilva

Perry Dasilva

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We help small business owners with brand awareness, reaching new audiences and building a community.

04/22/2026

You Don't Need a $300/Month Scheduling Tool (Use This Instead)

Dog business owners love asking me: "What scheduling tool should I use?"

And they're expecting me to recommend some expensive all-in-one platform.

Plot twist: You probably don't need it yet.

Here's a free app (this post is not sponsored):

✨ Metricool ✨

On the free plan, you get up to 50 post per month.

Batch your content: Write 4 posts on Sunday, schedule for the week

"But what about Buffer or Hootsuite?"

Cool tools. But if you're just getting started and posting 3x/week, you don't need to drop $15-30/month yet.

Get consistent with the free tools first. THEN upgrade when you're posting daily and managing multiple clients.

Save your money for better things (like actually running ads that get you clients).

❤️ Pro tip: Set a 2-hour block every Sunday. Plan, write, and schedule your week. Done.

03/23/2026

Stop burning cash 😪 Meta Advantage+ sales can ruin local reach.

When it’s on, Meta can show your ad to people outside your chosen area. For example, if you target Laurel, Maryland, visitors who don’t live there may still see your ad. That means extra spend on people who will never become your customers.

Keep your budget focused on real locals.

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