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We threw a Y2K house party in NYC to celebrate the launch of Spiked Pop by 🍒 bringing together celebrities, influencers and press to taste hard soda, done clean, immersed in early 2000s nostalgia

Check out our Owl's Brew Spiked Pop launch event in Event Marketer today! "Gen Z’s utter fascination with Y2K-era fashion and culture continues to sashay its way into brand activations. And as elder millennials, we can confirm that Owl’s Brew got it right with its Y2K house party-themed launch event in NYC."

The Brief: Y2K House Parties and 'Ride the Ranch' This week’s hot takes on hot topics in experiential marketing cover Y2K house parties, chocolate heists and “Ride the Ranch.”

30,000+ attended ’s Venice Love Fest last weekend as the Westside’s biggest and best festival debuted under the Venice sign