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Happy New Year’s Eve! Though kissing strangers in Times Square might not be on the cards this year, photographer Dan Weiner captured this couple in 1951 as the bell struck midnight 🎆

Modern American advertising burst onto the economic and cultural landscape after the Civil War. Capitalizing on the growing industries of advertising and printing, companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery -- including trade cards! holds more than 8,000 trade cards, over 1,100 of which are available online, representing the full range of products and businesses advertised through this medium from the 1870s through the 1890s, including Acme Soap -- check out the collection at https://library.harvard.edu/collections/advertising-ephemera