Diesel Labs

We are excited to announce that Forma Group has acquired Diesel Labs. Since its founding, Diesel Labs has pioneered AI-powered content intelligence, transforming billions of consumer engagement signals into actionable insights that help organizations understand audiences, identify emerging trends, and make smarter business decisions. As part of Forma, we will continue and expand on a mission to build the future of content creation and audience engagement with better decision making.

This past year together with Forma, we’ve built audience models in support of M&A transactions, predicted title viewership before release, valued a content library, matched a creator with a new brand, and forecasted the disruptive impact of earned media for another.

Thank you for your continued support for Diesel Labs throughout the years! We look forward to continuing to build as part of Forma Group.

Here at Diesel, we’re happy to share our 5th annual End of Year report, a comprehensive study of audience engagement in 2025. We tracked billions of signals across social and video platforms to understand what truly captured our attention— and where things are heading in 2026!

The biggest shows of the year made one thing very clear: audiences love what they already know. Squid Game’s season three dominated audience attention throughout pulling nearly 4.3x the engagement of the #2 ranked title. The rest of the list is preexisting shows save for It: Welcome to Derry, notably an extension of a preexisting franchise.

Even with no new episodes on the horizon, concluded catalog titles don’t show signs of fading. Audiences gave a lot of love to the Breaking Bad universe, with both the original series and spinoff Better Call Saul in the #1 and #6 slots respectively.

If 2024 belonged to Wicked, 2025 was all KPop Demon Hunters — and it wasn’t close. The Netflix film generated over 112 billion engagements, a staggering figure that eclipsed every other movie on the list by nearly 10×.

So what made KPop Demon Hunters the breakout of 2025? While most films see measurable levels of anticipatory engagement before release, for KPop Demon Hunters we only observed meaningful attention after its streaming release on Netflix.

Want to know more about how 2025 is shaping the media of today? See the full End of Year Report for analysis breaking down the top media, emerging insights, platform-specific trends and the signals behind them!