Zylotech

Zylotech Founder & CTO, Abhi Yadav, explains how Zylotech helps businesses "trust" their data and how we use machine learning to help marketers identify buying readiness increasing the success of their and programs.

Read the full Q&A in The ABM.Report

Q&A with Abhi Yadav, Founder & CTO at Zylotech Abhi Yadav, Founder & CTO of Zylotech, is a product-focussed entrepreneur with a deep passion & expertise across modern, data driven revenue engines. He has experience across many stages of the business life-cycle fr...

What B2B organizations need to succeed isn’t more data, but better data. In other words, they need data that is reliable, actionable, complete, and consolidated in a universal format that allows different organizational teams to share data effectively and track it consistently.

What happens when good data goes bad? - Zylotech Alex Bistran, Director, Revenue Marketing, Zylotech Imagine driving with a broken GPS that tells you to turn left when you […]

Great customer experiences require a 360-degree view of the customer. Unfortunately, what most B2B companies have looks a lot more like double vision...

Make customer-driven decisions with ease, agility, and velocity - Zylotech Regina Scolaro, Senior Directer, Product Marketing, Zylotech Great customer experiences require a 360-degree view of the customer. Unfortunately, what most […]

teams don’t trust the data in Salesforce. Salespeople don’t trust the collected by the customer experience teams. And so every report and analysis is met with skepticism because of potentially inaccurate, outdated, or incorrectly obtained data. All of which begs the question:

How can teams be expected to align around their customers when they can’t even agree on their customer data???

Is Your CDP Leaving You to Sink or Swim? - Zylotech Regina Scolaro, Senior Directer, Product Marketing, Zylotech Is your CDP leaving you to sink or swim? When it comes to […]

Trusted data governance is more than managing your data, it’s mastering the entire data lifecycle, from acquisition to activation. This is where many customer data platform (CDP) solutions fail, because they simply provide a data lake architecture that becomes an ever-growing pool of “dirty” data.

The Truth Behind Trusted Data Governance - Zylotech Imagine you were planning a vacation for yourself, but you weren’t sure if your flight was leaving from Logan or […]