ProAR Partners

Anthropology in Business #1

The point is, applied business anthropology is important, and it is something that you don't really have in mind. The anthropologist observes, analyzes, describes, looks for a logic, understands how and why it works, there is a global vision. This is why they can make an analysis inside and outside the company, understand the behavior of staff and consumers, the motivations. It also helps to understand the environment where they develop, the socio-cultural characteristics, customs, habits and codes. By knowing this, you can work better in the organization of the company in the formation of teams, better use of talents and people with skills to certain tasks and outside the company understand more the market and the environment where the company is develops.

Food Anthropology
If we address this topic it is quite extensive and can be divided into several analysis topics, I will talk about this topic very generally. It is important to understand the individual in his environment, we can analyze and relate food, society, philosophy, customs, traditions, geography, etc., all with food. This is a social and cultural phenomenon that has been going on for thousands of years. From the beginning "the individual lives to eat and eats to live" is a wheel that began to turn and did not stop and thus everything we see around food today was generated. Many activities are developed around this, the food industry has grown through the ages, and every time you have to have more in how many details for development. This is where anthropological analysis plays a very important role, since it helps to show the needs, the transformations, the society, the culture, the characteristics of the people and the place. Thus, through this analysis, we can adapt the gastronomy better to the place, knowing the people well is that we can give them what best suits their tastes.

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