MIT Center for Information Systems Research - CISR

Unlocking the Power of Data Monetization and AI-Driven Business Transformation - CXO Outlook Dr. Barbara Wixom is a Principal Research Scientist at the MIT Sloan School of Management’s Center for Information Systems Research (CISR), where she explores how organizations generate value from data assets. Since 1994, Dr. Wixom has been a leading academic voice in data analytics, with research...

Barb Wixom talks about Monetizing Data With AI in today's episode of the Me, Myself, and AI podcast from MIT Sloan Management Review.

https://sloanreview.mit.edu/audio/monetizing-data-with-ai-mit-cisrs-barb-wixom/

Bring Your Own AI: Balance Rewards and Risks
Free Webinar and Q&A from MIT Sloan Management Review
Thursday January 30, 2025, at 11 am EST

With the rise of comes a new challenge for leaders: how to manage the phenomenon of Bring Your Own (BYOAI). Employees using unvetted, publicly available GenAI tools—like and —open the door for risk. But banning tools, while tempting, won’t work. New research from Nick van der Meulen and Barbara Wixom of MIT CISR points to how leaders can turn these BYOAI tools from a liability to an asset that drives innovation.

In this webinar you will learn:
• Why BYOAI tools come with both risk and reward
• Three key steps to crafting a smart BYOAI strategy, including setting up a cross-functional leadership team, training, and communities of practice
• How to make the case for sanctioning a limited number of BYOAI tools.



REGISTER NOW! https://mitsmr.com/401DfAU

New research found that companies can achieve value from sustainability by embedding sustainability goals into company strategy and then developing capabilities to advance these goals. In MIT CISR's January 2025 briefing, authors Ina Sebastian, Stephanie Woerner, Peter Weill, and Daniel Woerner identify four distinct sustainability goals.

Business Value from Digital Sustainability Sustainability is a cost of doing business for many companies today—but it is also an opportunity for creating value. Companies only achieve value, however, by embedding sustainability goals into company strategy and then developing capabilities to advance these goals. Our survey analysis suggeste...

Top-performing organizations in MIT CISR research attributed more than 5 times the revenues to data monetization compared to bottom-performing organizations. Barb Wixom, Cynthia Beath, and Ja-Nae Duane describe 3 high-performance factors that amplify data monetization impact, and illustrate them with a case study of Wolters Kluwer, in our November '24 research briefing.

High-Performance Data Monetization Top-performing organizations invest in three factors that amplify the financial impact of data monetization: CEO-level data leadership, data value management, and data lifecycle measurement. These high-performance factors establish an organizational culture conducive to maximized data monetization.....