9Dogs Marketing

Google Alerts is a great way to monitor your brand on the web. You can set up an alert for your business’s name, and every time your name is mentioned, an alert will come to your phone. If your business has a common name, you may receive many alerts that aren’t specific towards your business. But for brand reputation, this is a great place to start.

https://www.google.com/alerts

Google Alerts - Monitor the Web for interesting new content

These changes in Google Page Experience will affect how your website should be built and optimized so pay attention, business owners and website users!

Some cliffnotes from Search Engine Journal:

- "Google now bases desktop search results on a site’s desktop experience – and mobile search results on a site’s mobile experience."
- Experience score metrics have changed (read article for details on the three primary metrics)
- Google's new page experience metric: interactivity to next page (INP), which is not a direct rankings factor but may play an optimization role
- "Search Console Insights provides easier way to track search rankings"
- Videos and images will be more front-and-center for Search Console
- Authentic reviews will help better accommodate shoppers
- And more

https://www.searchenginejournal.com/new-updates-to-google-page-experience-scoring-revealed-at-seoday/455378/

New Updates To Google Page Experience Scoring Revealed At SEODay Google Search Advocate John Mueller discusses core algorithm changes, Search Console, and other updates.

Thinking about marketing your business on Instagram? As a contractor in the home service industry, Instagram is a great platform for you to showcase your beautiful work through images and videos. These tips can help you start a new business Instagram from scratch or optimize the one you already have.