Ethos Santa Cruz

“I think I’m going to try to leave early today!”

Famous last words around here. Every single time I say this out loud, the universe laughs. Cut to an hour and a half later, and I’m still pacing the shop, tinkering with displays, or checking in on a shipment.

It turns out running a small business means you never really leave early. You just find one more little thing that needs love and add 7 more to your list that you’ll eventually get to.

But honestly? I wouldn’t trade the extra hours for anything. Big love to everyone who popped into Capitola, Los Gatos, or Los Altos today and kept me happily stuck at work. 💙