Rootstock Collective

Artist Anastasiya Bachmanova paints the light, rhythm and colors of the California coast - in her words “happy ocean art.” 🌞🌊🎨

From her early days studying science illustration to leading kayak tours and painting full-time, Ana’s journey has always been rooted in connection to nature, family and creativity.

We’re so honored to feature Follow the Sun at Rootstock, and even more excited to host her upcoming Holiday Card Watercolor Workshop, this Thursday, November 13! 🌴🎄🌴

Create, connect and leave with your own set of custom art cards to share this season - printed by

📍Rootstock Collective, Pleasure Point
🎟️ Register via link in bio (limited seats available)

Jake Early has been pulling prints by hand for over two decades, but his story goes back further: to Corita Kent silkscreens on his aunt’s wall, to a hand-built press in his garage, to his very first water tower print in Chico.

“Screen printing is ancient, it probably came from China thousands of years ago. You use a mesh screen and a squeegee to press ink through, one color at a time. Each color needs its own screen, perfectly lined up. It’s low-tech, old, even considered obsolete, but that’s what gives it such a unique feel.”

For 2 decades Jake has created thousands of pieces. Each one bold, vibrant, and tied to a place he’s been, with sentiment attached. In his words: “99% of my art is about place. It’s basically my life in pictures.”

We’re proud to carry Jake’s exclusive Rootstock prints: works that capture Santa Cruz and beyond with his signature thick black sharpie lines and saturated color.

👉 Come see Jake’s work in the shop. Every pull, every sheet, every color done by hand. 🏄‍♂️

Join our team! [LINK IN BIO]

We are looking for a warm, genuine and creative Sales Associate to join the Rootstock team. This is not your typical retail job. At Rootstock, it’s about building real connections, sharing the stories behind locally made art, jewelry and home goods, and creating an atmosphere that feels personal and inspiring✨🫶

“One of the things I love best about working at Rootstock is telling the stories of the artwork, who the artist is, why they do what they do, how they source materials, and in some cases the social consciousness they put into the work.

When someone buys a piece they are taking that story and spirit home with them. Or in special occasions gifting that to someone. Oh and in general we have the nicest customers! I enjoy the conversations I have every time I am there.”
-Helen, current part-time Sales Associate at Rootstock