BottomLine Marketing

It’s well known in the business world, at least by those who pay attention, that repeating past successes does not guarantee future success. Sometimes it can be a disaster. Elon Musk’s current nightmare at Twitter offers a perfect example.

A Rebranding Blooper Story: Bold Moves Without a Strategy It’s well known in the business world, at least by those who pay attention, that repeating past successes does not guarantee future success. Sometimes it can

Looking for a competitive advantage built around highly skilled people who love working for your company and dedicate themselves to making it succeed? Try developing an employer brand that makes top talent want to work for you rather than your competitors.

How Employer Branding Gives You a Competitive Edge - Bottomline Marketing Despite the ongoing pandemic, supply chain disruption, and high inflation rates, a broad spectrum of CEOs across industries foresee robust growth for their companies in 2022. According to a recent survey conduct by Fortune, 65% of CEOs who participated are expecting strong or very strong growth, esp...

Watch the Webinar: Employer Branding & Employee Experience in 2021 -

Watch the Webinar: Employer Branding & Employee Experience in 2021 - BottomLine Marketing Bottomline Marketing Partner Steve Bellach and Catherine Mattice, owner of Civility Partners recently delivered an information-packed and insightful webinar on Employer Branding and Employee Experience in 2021.