Elevated

So you’ve heard all the buzz 🐝 about ChatCPT recently. Here are some key points to keep in mind (pros and cons) in a nutshell:

🙌 Helps to better understand niche audiences and their needs
🙌 Can streamline market research to inform your marketing strategy
🙌 Can produce more and higher-quality work in less time

It’s also important to remember:

👉 It may not always produce useful results on the first try
👉 It should be used as a helpful tool, not a replacement for human oversight
👉 Maintaining a human touch is still important to keep in your strategy

Any key points you would add? Comment below!

[source: Search Engine Journal]

Microsoft Bing search engine might be making a comeback with its new AI-driven chatbot 🤖

Here are some key things we’ve seen from Microsoft:

👉 They spent $1 billion into OpenAI
👉 Added image generator Dall-E 2, an OpenAI product, to a new Designer app and Bing's Image Creator tool
👉 Have been reselling GPT and other OpenAI technologies to large businesses

What does this mean? The rise of large language models could be the beginning of reshaping the search industry that is currently dominated by Google.

Source: Axios

The days of manually constructing landing page reports are soon to be gone!

Google Analytics 4 (GA4) is gradually rolling out a built-in functionality that allows users to generate landing reports. These reports collect data about site visits, allowing you to test and optimize landing pages more effectively.

Who’s excited for this update? 🎉

“The time is always right to do what’s right.” - Martin Luther King Jr 🧡

Paid Media Buyers, you did it! 🎉 The holiday season chaos is finally winding down. Take time to relax and recharge for the new year!