CCR Growth

What the Industry Is Getting Wrong About Occupancy

Senior living occupancy looks promising, with independent living asking rates growing and assisted living occupancy tightening. Capital is re-engaging with the sector, and private equity is paying high prices for well-positioned assets. On the surface, the market appears healthy.

However, when boards examine revenue, the situation changes.

This pattern is common across portfolios, so it’s worth understanding what occupancy percentage measures and what it doesn’t. The industry has relied on occupancy as its primary performance indicator for too long, and most operators assume it accurately reflects the situation. Often, it doesn’t.

Read more in this weeks' newsletter:

What the Industry Is Getting Wrong About Occupancy The headline data on senior living occupancy looks encouraging. Independent living asking rates are growing.