Ampfactor

Ditch the form fills - no one likes them anyway. Only 1.5% to 3% of people (depending on the industry) actually fill them out. You want to really get more ROI from your sales and marketing spend then start looking at intent data. And identify those multiple members in a buying council who are in-market to buy. If you use intent data and add in personalized messaging then you’ve hit a home run. Serious B2B buyers want personalized messaging and they like to interact with a variety of assets (ads, email, landing pages to name a few). Understand your buyers, their pain points and whether or not they are showing intent and you’ve gone from making educated guesses to being more laser focused in your prospecting efforts.

An ideal customer profile (ICP) is often the starting point for a great ABM program. Do you know yours?

What is an Ideal Customer Profile (ICP)? - Ampfactor Your ideal customer profile (ICP) is a description of the best-fit company (not person) to sell your products or services to.