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In a few recent sessions, as we reviewed the V/TO, I focused a bit on Target Market/ "The List" /your IDEAL client. Reminding folks that this is the center of the "bullseye" regarding who you should market to.

The link below is an article that goes into some explanation/examples of why this is so critical, why it should be as specific as possible and most importantly, how to leverage it.

How to Create Highly Accurate Customer Personas for Marketing Content marketing has turned traditional marketing on its head. Old-school methods don’t cut it anymore in the age of ad blockers and heightened consumer ad fatigue. Marketers are constantly honing new techniques to engage with their target customers and provide them with something of value. You k...