Basler Design

We’re thrilled to unveil the bold new identity for Joey Greany Sports Performance—a powerhouse in youth athletic development led by Kansas City Royals Strength & Conditioning Coach, Joey Greany.

Designed to inspire the next generation of elite athletes, this brand system captures the intensity, discipline, and faith-driven purpose at the heart of Joey’s training philosophy. The mark features a dynamic vertical crest built from the JG initials, with a subtle cross integrated into the form—a nod to the strong spiritual foundation woven throughout Joey’s message to young athletes.

We’re proud to help shape a visual identity that reflects Joey’s mission: empowering kids ages 10–18 with the strength, speed, and confidence to compete at the highest level.

This one goes back a ways. This poster was completed in 1994 as Basler Design was entering our 4th year.

The individual images for this poster were shot by John C. Thomas on 4 x5 and 2.25 transparency film. The images were then scanned on our in-house drum scanner and assembled in Photoshop 3.0.

This was a really interesting time in Photoshop history as versions prior did not support layers. All things said, this image probably contained about 50 layers. This single advance in software was mind-boggling.

Each player on the court was an individual photo. The "bench" group was a composite of a couple of groups of players. John had shot the bench players sitting on an actual board with cement blocks so that it was relatively easy to isolate them and superimpose them onto the money stacks.

The base layer to all of this was a photo of the actual basketball floor in Carver Hawyeye Arena (location) which was merged with the graphics from an actual Monopoly board (studio). This process took a good amount of skill as John needed to document camera height, lens selection, focal length and position relative to the object being shot. The short story here is that the Monopoly board studio image had to accurately line up with the perspective of the floor. If not, the software was not yet advance enough to fix it. We would have looked foolish.

The edge of the basketball floor was retouched to look as through it was a paper wrapped edge, with the money stacks then tucked under the floor. I worked on a couple of these posters for the Iowa Men's Basketball program prior to this. If I can find samples of this, I will certainly share. This poster was groundbreaking in its complexity—and a lot of fun trying to achieve things that had never really been done prior.

Website design for Haberdapper on Broadstreet, Lake Geneva, Illinois. www.baslerdesign.com . . . . #branding #haberdashery #haberdapper #timeless #elegance