Sharpe Creative

Can you do branding for solos and microbusinesses?

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗙𝗶𝗲𝗿𝗰𝗲 𝗙𝗹𝗲𝗱𝗴𝗹𝗶𝗻𝗴𝘀!

Business decisions slow in the summer. You can build a new presence while your future customers are vacationing. Launch and be ready when they are!‍

Core brand identity + customized microsite — Three-week sprint | $6,000

Solid presence locked in. A good foundation to build on, and for many small service providers, will pay for itself if the work helps you get 1-2 sales.

𝙄’𝙢 𝙤𝙥𝙚𝙣𝙞𝙣𝙜 𝙟𝙪𝙨𝙩 𝙛𝙞𝙫𝙚 𝙨𝙥𝙤𝙩𝙨 𝙗𝙚𝙩𝙬𝙚𝙚𝙣 𝙣𝙤𝙬 𝙖𝙣𝙙 𝘼𝙪𝙜𝙪𝙨𝙩.

Experience points? Hours of my butt in a chair mean good things for your brand.

But seriously… maybe it is time for a new chair?

Everyone needs a Standard Issue Black Tee and to be their own walking billboard… So I made me a thing.

I see the cool kids are doing feature submission posts... So I figured I’d take a stab!

I’ve always felt my strength was more in the systems side of branding, rather than specifically crafting the logo itself. The whole picture of how the logo extends, what it can do, the concept/story/meaning it carries, and the visual language.

I often shoot for “iconic, scales, works in black and white, and timeless” when I create marks. Here are a handful I’ve liked over the years that I think fit the geometric, iconic vibe.

For this project, the client came to the table with “what about something related to a dogwood flower?”

Typically, it can be a struggle if the client comes with a preconceived “can our logo be a _______.”

Frankly, just because someone likes something, that doesn’t always mean it will make a great logo.

So I’d rather let the process determine the subject matter based on the story we are trying to tell.

But the dogwood flower was meaningful to the client for a number of reasons, and I saw potential.

So, I explored a lot of dogwood + medical cross concepts and landed on this direction. It also reads as C shapes, and reflects the idea of the continuum of care and the yearly (four seasons) membership-based model of the practice.

You wear a lot of hats running a home, basement-based branding and design studio. It was high time I got me one of ‘em embroidered w/ Printful