Revenue Fuel

Wawa isn't a convenience store

It's an institution

Many focus on their favorite coffee

That's just the tip of the iceberg with Wawa

Their secret is in never-ending experimentation and research based on real-world data and results

It is plainly obvious by the ever-changing offerings delivered fresh and hot or cold exactly when you need them

All of this with an outstanding customer experience

The best of their experiments stay and develop a cult-like following

My addiction is the Wawa Sizzli breakfast sandwich

This is the kind of company who actually listens to customers

By way of example, Wawa developed an app

At first it sucked...but they listened

Now it is outstanding

The app slows down checkout...not any more

The app can't connect to the internet...now there's an offline mode

I put my Wawa card in my Apple Wallet so I don't need to open the the app...now you can.

Food experiments:

- the afore-mentioned Sizzli has a cult following
- quesadillas are now permanent
- soups and chili are a staple
- omelettes have been around for a while
- burgers may stay
- no theyre trying pizza...and egg bites for the low-carb crowd
- holy crap! who knew they'd become go to gas stations?

But, the coup de gras is Wawa's investment in the community

They believe in the people so much that they literally invest in it

Differentiation
Voice of the customer
Effectiveness
Community..and so much more

Wawa is more than a convenience store

They don't play the "better" game

The are different, not better.and different wins

So, if not a convenience store, then what?

Community Food Hub?
End All Be All One Stop Shop?
Take-out Lunch Magnet?

But, I know an emerging new category when I see one

All this from humble beginnings as a dairy and a honking goose

Wawa Billionaires Bet on Taking the Convenience Chain South Kate Winslet called it a “mythical place.” Tina Fey hoisted a basket of its hoagies in a Saturday Night Live skit. Harry Styles said it’s one of his favorite things about Philadelphia.