Digital Relativity

A look inside the West Virginia State Parks website. 💻

Park-forward by design, the site offers dynamic filtering, interactive maps, detailed park summaries and a mobile experience built for how people actually browse.

Visit wvstateparks.com to explore and start planning your state park trip.

The c-store industry is shifting, and relying on the pump alone isn't enough. ⛽

In our latest blog, Carrie breaks down the four biggest challenges convenience store operators are facing in 2026 and exactly how strategic marketing can turn that pressure into progress. ⬇️

The 2026 C-Store Reality: Four Challenges Good Marketing Can Solve - Digital Relativity At Digital Relativity, we work side by side with operators who are ready to stop reacting to industry disruption and start shaping it. We have seen firsthand what happens when promotions, rewards and digital media come together into a single, measurable ecosystem, and the results are not incremental...

People aren’t just visiting West Virginia. They’re coming back.

With rising return rates and growing momentum, the state's tourism industry is creating something with lasting impact.

In our latest blog, Alaina breaks down her key takeaways from Hospitality University, from AI strategies to community-driven hospitality. ⬇️

West Virginia Tourism Is Building Something Real: Here's What I Saw at Hospitality University - Digital Relativity Over 300 tourism professionals, community leaders, educators and advocates gathered to take stock of where West Virginia tourism stands and, more importantly, where it's going.