Heather Jacobson

I'm back from Live Unreal in Traverse City.

Four days of learning. One coherent message.

I'm driving from Charlotte to DC today, and these four questions are going to be my passengers:

Who am I becoming?
How am I responding to adversity?
What must I become to achieve my goals?
What legacy am I leaving behind?

These are the questions that smacked me in the face this week. They aren't comfortable. They aren't the kind you answer at a stoplight and move on.

These rooms work because they don't tell you what to do, they show you who you've become and ask if that's who you actually want to be. I needed that this week.

Monday I'm launching something I've been building toward for 12 years. Stay tuned.

Anyone else just back from Live Unreal? Drop your one takeaway below.

Heading to Traverse City this morning for the Glover Live Unreal Retreat.

I'm not going to fix my business while I'm there. I'm going to be challenged on the parts I've gotten too comfortable with. That's what these rooms are for.

Will be posting takeaways throughout the week.

If you've been to Live Unreal before...drop the one thing that hit you hardest below. I want to know what to listen for.

This is one of three Charlotte coffee shops that passes the "morning meeting" test.

When I'm with clients we end up in coffee shops a lot. Not all are good for actual conversation: some are too loud, some have terrible light, some have music that makes thinking impossible.

This one works.

Drop your favorite Charlotte coffee shop below... I'm always adding to the list. I'll share all three on Instagram tomorrow.

Most Realtors have one market. I have two — and they couldn't be more different.

Charlotte, North Carolina and Southcentral Alaska. I live in Charlotte, mostly, except when I am in Alaska.

The view from two markets has taught me something nobody learns from just one: what's universal about families and houses, and what's purely local.

In Charlotte, my clients ask about HOA fees and pest inspections.
In Alaska, my clients ask about septic tanks, sump pumps and which contractor will actually show up in February.

In Charlotte: "how do we age in this house with the stairs?"
In Alaska: "how do we age in this house when the plows doesn’t come for three days?"

In Charlotte, a winter coat is a fleece.
In Alaska, a winter coat has its own zip code.

Different scenery. Same job: help families make their next decision well. The geography changes everything except the question underneath.

Charlotte 🏡 or Alaska 🏔 ...which one would you call home?
Drop the emoji in the comments. Bonus points if you've lived in both.

Plot twist: I'm a Realtor AND a productivity coach. AND I have ADHD

Three things that sound like they shouldn't go together but they're actually the same skill in three settings.

The Realtor part you might already know. The productivity coaching part is what I do at ProPath Partners, where I work with launching real estate agents across the country. The ADHD part is the explanation underneath both.

Here's a thing nobody says out loud in this industry: a lot of us are in real estate because we couldn't survive a cubicle. The "be your own boss" promise is the loudest siren in the world for an ADHD brain. We didn't choose entrepreneurship, instead, entrepreneurship chose us.

And then we spend the next decade trying to white-knuckle our way through productivity systems built for someone else's brain.

If you've ever read a productivity book and thought "I'm doing all the things, why doesn't this work?"... that's why. Most productivity advice is written by people whose brains already do the hard part for free. They don't notice the hard part. So they don't teach it.

More on this in the weeks ahead. Hit follow if any of this lands.

Hi. I'm Heather.

Houses are easy. Families are the work.

I came to real estate from a hospital. Twelve years as a registered nurse before I traded my badge for a real estate license — and the two jobs have more in common than people think. Both are about being a calm person in someone's house on the worst day of their decade. Both are about saying the hard thing slowly, without pushing. Both end with families either coming out whole or breaking apart.

I work in two markets: Charlotte, NC and Southcentral Alaska. I help families on the question most agents skip — what does the right home actually look like, and how do you get there without breaking yourselves in the process? Sometimes that's a move. Sometimes it's the home you already love, modified. Sometimes it's another season exactly where you are. All three are real answers.

Outside the real estate work, I work in the productivity space at ProPath Partners — and have amassed ADHD-friendly systems for the rest of us. I write about the in-between work: the family conversations, the leadership lessons, the midlife reinvention nobody warned us about.

This page is where I share the scripts, the stories, and the things nobody tells you.

If any of that lands — stick around.

Or send me a message. I'm easy to find.

— Heather

Most of the work I love is the work that happens before the work. A coffee, a notebook, the quiet hour I figure out what I actually think before I have to say it out loud to anyone. If you've ever been an agent, a writer, a nurse, or a person trying to sort your own life, you know the hour I'm talking about.

Most real estate agents come from sales. I came from nursing.

I'm Heather. Nurse turned Realtor® at Keller Williams SouthPark, and Keller Williams Alaska Group working in Charlotte and and Southcentral Alaska. I help families on the question most agents skip — what does the right last home actually look like, and how do you get there without breaking the family in the process? Sometimes that's a move. Sometimes it's the home you already love, modified. Sometimes it's another season exactly where you are. All three are real answers.
Follow along for the scripts, the stories, and the things nobody tells you about the hardest decisions families make about a home.

The Jacobson Adventure continues! We are counting the days and are really excited about our next trip! Do you recognize this gorgeous place? We are so excited to have had some pretty epic adventures this year! Bring on the summer travels!

Hey Anchorage/Wasilla Agents! I have a guest speaker coming from Arizona to teach a class on 10/17 and the average agent writes 11 units (over $90,000 in commissions) in this training!

Looking for a few guests to come join us! It is a life changing course!